Anushka Srivastava
Making aesthetics meet intuition.
Primary Highlights
UI/UX DESIGN, GRAPHIC AND LOGO DESIGN
Consigli
UX/Product Design
Worked as the sole designer, shaping both the product experience and the brand. Redesigned complex end-to-end journeys, built research-backed prototypes, and refreshed the visual identity across digital touchpoints. My work spanned UX, UI, motion, and marketing design, helping the team communicate a clearer value story while improving the product’s usability.
UX/UI DESIGN, RESEARCH, GRAPHIC DESIGN
Nicotinell
Working at Functional Integrated Thinking
Client: Nicotinell (Dr.Reddy's)
Led the creation of a design toolkit and website refresh for Nicotinell, contributed to the design, implementation and content of its quit-smoking app, and supported the launch through media assets, advertisements, and market and competitor research.
UI/UX DESIGN, USER RESEARCH, ILLUSTRATION
Dispose
University Project
Developed a mobile app concept integrated with Reverse Vending Machines (RVMs) aimed at encouraging the reuse, repair, and recycling of materials. The app incentivized sustainable behaviours by tracking user contributions, providing rewards, and offering educational content on circular economy practices, fostering long-term engagement with environmental responsibility.
