UNIVERSITY PROJECT
Horn OK Please
A visually engaging static infographic designed to distill a complex experience into clear, compelling visuals. The layout balances hierarchy, typography, and iconography to guide viewers effortlessly through the story while keeping the design impactful and easy to digest.
CHOOSING THE EXPERIENCE
USER JOURNEY + EMPATHY MAP
ELEMENTS OF AN INDIAN ROUNDABOUT
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EARLY OUTCOMES: GRAPHIC NOVEL
Initially, a graphic novel style infographic was developed, but that strayed away from the authenticity of the experience: this was too clean whereas traffic in India is a noisy and chaotic affair which somehow finds a way to resolve itself.
FINAL POSTER
The new infographic was a hand-drawn digital poster that stays true to the atmosphere of an Indian roundabout. It tries to convey the chaos in a fun and cheerful manner. It points out the things users should be on the lookout for, it is not meant to be used as a set of instructions.
