UX DESIGN CHALLENGE
Goodreads Evaluation + Redesign
A heuristic evaluation of the Goodreads landing page guided by Nielsen’s 10 Usability Heuristics revealed issues in navigation, consistency, and accessibility. The redesigned homepage introduces a simplified information hierarchy, clearer interaction patterns, and enhanced accessibility, resulting in a modern, cleaner, and more user-friendly experience.
Hi-Fidelity: Design Rationale
In terms of assumptions, I worked on the premise that Goodreads’ user base values functionality and book discovery as well as social “performance”, as I assume that quite a significant proportion of the users are part of the “book-tok” community. Hence, the design balances utility and vanity metrics.
Accessibility was a central consideration in the redesign. I ensuredsufficient colour contrast ratios for text and UI elements and semantic structuring of content for screen readers. Inclusive design principles, such as offering multiple visual cues for actions (
(colour + icon + text) ensure that diverse user groups can comfortably engage with the platform.
Lo-Fidelity
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Clearer sections and information architecture
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Use of CTAs
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Modular design
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Consistent spacing
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Easier navigation
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Larger tap targets for mobile
